Contact
ScottL@Arsenal-Advertising.com
414.688.2380
Creative Director | Copywriter
The Story Behind The Stories Behind The Work
The questions you should ask are “Can Scott capture and hold the audience’s attention? Can Scott reward the audience for spending their precious time with the messages he creates and use those messages to build preference for the sponsor?” For an increasingly long time, the answer to those questions has been “Yes.” It’s been true across clients and categories. It’s been true across all forms of media.
I’ve been a copywriter. I’ve been a creative director, agency leader, ad community leader, and agency owner. I’ve been the talent, attracted talent, managed and mentored talent.
Solving business problems through creative advertising often comes down to framing a brand’s unique value in a compelling way. My unique value is found in my combination of experience, enduring passion for the creative product, boundless energy, infectious optimism, and tenacity. It is a combination you won’t find anyone else.
I have beaten the best rowers in the country, raced the best rowers in the world, earned the ad industry’s most coveted awards, and beat cancer. Twice. This is who I am.
Do I retain your attention?